TOP SWISS WATCHES · DUBAIExplore all watches ↗
Time, without compromise.
Discover exceptional watches and a more personal approach to finding your next timepiece.
THE TOP SWISS SELECTION
Exceptional timepieces. A lasting connection.
From your first luxury watch to the next chapter of your collection, discover timepieces chosen with an eye for enduring style.
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AN EXCEPTIONAL SELECTION
View all watches ↗Discover the collection.
Explore our collection by category. Discover the details, compare your favourites and find a watch that feels like you.
Rolex Cosmograph Daytona 126500 Black “Reverse Panda” — 2026 Brand New
Dhs. 114,500.00 AED
Rolex Cosmograph Daytona 126500 White “Panda” — 2026 Brand New
Dhs. 138,000.00 AED
Rolex Datejust 126300 Blue Index Jubilee — 2026 Brand New
Dhs. 44,000.00 AED
Rolex Datejust 126300 Blue Index Oyster — 2026 Brand New
Dhs. 42,000.00 AED
Discover Rolex.
Speak with our Dubai team for current availability and help choosing your next piece.
Discover Accessories.
Speak with our Dubai team for current availability and help choosing your next piece.
2000THE BEGINNING
Founded in Dubai by Asif Merchant.
DubaiOUR HOME
A story rooted in Dubai’s historic watch and jewellery district.
FamilyTHE NEXT CHAPTER
The Merchant family legacy, carried forward.
OUR STORY · EST. 2000
A family legacy. A world of fine watches.
In 2000, Asif Merchant founded Top Swiss Watches with a simple ambition: to bring luxury watches from around the world to Dubai at fair prices.
Over the years, our story has unfolded across offices and shops in the Gold Souq. Today, his three sons carry that vision forward, combining a family approach with a lasting appreciation for exceptional timepieces.
Our focus remains clear: to offer a reliable place to discover and purchase brand-new Rolex watches at a fair price.
The Merchant family
THE TOP SWISS APPROACH
Considered in every detail.
From the first conversation to your final choice, the details make the difference.
01A watch that feels like you.
Discover distinctive dials, precious finishes and timeless silhouettes. Let your personal style lead the way.
02A more personal experience.
Speak directly with a family business that has made luxury watches its focus since 2000.
03Exceptional taste. Fair prices.
Our founding ambition continues to guide us: making fine watches available at a fair price.
THE ART OF THE EVERYDAY
Some things only get more personal with time.
A watch marks more than the hour. It becomes part of your routine, your milestones and your story. Find a timepiece you will look forward to wearing.
PRECISION. PRESENCE. PERSONALITY.FRESH PERSPECTIVES
Browse the selection ↗A new perspective on time.
Explore our collection by category. Discover the details, compare your favourites and find a watch that feels like you.
Rolex Cosmograph Daytona 126500 Black “Reverse Panda” — 2026 Brand New
Dhs. 114,500.00 AED
Rolex Cosmograph Daytona 126500 White “Panda” — 2026 Brand New
Dhs. 138,000.00 AED
Rolex Datejust 126300 Blue Index Jubilee — 2026 Brand New
Dhs. 44,000.00 AED
Rolex Datejust 126300 Blue Index Oyster — 2026 Brand New
Dhs. 42,000.00 AED
Discover Rolex.
Speak with our Dubai team for current availability and help choosing your next piece.
Discover Accessories.
Speak with our Dubai team for current availability and help choosing your next piece.
A CLOSER LOOK
The difference is in the details.
The balance of a dial. The light across a bracelet. The feeling of a watch on your wrist.
Take your time. Explore the details, ask your questions and choose a watch that feels right for you. Our team is here to help you make that choice.
An expression of your own.
YOUR PERSONAL WATCH CONCIERGE
Your next timepiece starts with a conversation.
Looking for a particular watch? Have a question about a piece you have seen? Connect with our Dubai team for a personal conversation about your next purchase.
GOLD SOUQ · DUBAI, UAE
ROOTED IN DUBAI
Find us in the heart of the Gold Souq.
Our story belongs to Dubai’s Gold Souq, where Top Swiss Watches has grown from Asif Merchant’s original vision into a family business spanning generations.
Get in touch with our team for our current shop location, opening hours and to arrange your visit.
Gold Souq · Dubai
GOOD TO KNOW
Before you choose.
A few answers to help you begin. For information about a specific watch, our team is a message away.
Where is Top Swiss Watches based?
We are based in Dubai’s Gold Souq. Contact our team for the current shop location and to arrange a visit.
What is the story behind Top Swiss Watches?
Asif Merchant founded Top Swiss Watches in 2000. Today, his three sons continue the family business and its focus on luxury watches at fair prices.
How can I ask about a watch?
Use the Chat with us button to speak with our team on WhatsApp, or explore the watch’s product page for available details.
Can I purchase through the website?
Available watches can be added to your bag from their product pages. Payment and delivery options are shown during checkout.
Can you confirm the details before I purchase?
Yes. Contact our team with the watch you are interested in to confirm its availability, specifications and included items before ordering.
A NEW CHAPTER IN YOUR COLLECTION
For the moments that matter.
A milestone. A celebration. A quiet achievement. Discover a watch to mark it, with personal guidance from Top Swiss Watches.
YOUR STORY. YOUR TIME.